Hi, I’m Vidal.

I’m a design leader and principal designer with a background in brand, systems, product, and marketing combining strategic leadership with executional depth.

Expedia
Alaska Airlines
Zillow
Disney
NBC
Air Canada
Mastercard
Marvel
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FEATURED WORK

Alaska Airlines Design System

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Design
Leadership Philosophy

My approach to design leadership balances where my teams are going, how we’re building, and who we’re building with. It’s part vision and strategy, part hands-on execution, and part deep investment in the people doing the work. When those pieces are aligned, teams move faster, make smarter decisions, and deliver stronger outcomes.

VISION & STRATEGY
Set direction, align, drive outcomes.

OPERATIONS & ENABLEMENT
Enable clarity. Reduce friction.

EXECUTIONAL EXCELLENCE
Own craft. Deliver with purpose.

TEAM & CULTURE
Support people. Unlock Engagement.

Pixie Dust

Currently a Senior Manager of Design at The Walt Disney Studios, much of my focus is growing teams that work to build design systems and evolve brands. Previously leading design at Alaska Airlines and Expedia, my work features global brands and award-winning campaigns.