Hi, I’m Vidal.
I’m a design leader with 17+ years experience working across brand, product systems , and marketing.
Currently a Senior Manager of Design at The Walt Disney Studios, much of my focus is growing teams that work to build design systems and evolve brands. Previously leading design at Alaska Airlines and Expedia, my work features global brands and award-winning campaigns.
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![Design Leadership]()
Design Leadership
Experience leading and growing multi-disciplinary teams of UX/UI/XR/Visual designers, concept & motion artists and technical writers.
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![Product Vision]()
Product Vision
Deep rooted partnership with executives & business stakeholders in shaping and evolving product vision for existing and future experiences.
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![Brand Strategy]()
Brand Strategy
Integrated design approach focusing on adapting and expanding core brand philosophy across all physical and digital touch-points.
Head of Studio Design / Creative Director
Visionary design leader with over 17 years of experience scaling design systems, building high-performing teams, and driving digital transformation across enterprise and consumer platforms. Proven expertise in leading multidisciplinary design programs across UX, UI, XR, visual design, brand, and content strategy to deliver on executive priorities and shape industry-defining initiatives. Brings deep expertise in product strategy, executive storytelling, and award-winning experience design.
FEATURED WORK
Alaska Airlines Design System
Portfolio currently being updated to showcase new projects. Due to NDAs, some of my most recent work is not publicly available; however, I’m able to share case studies upon request.