Hi, I’m Vidal.

I’m a design leader and principal designer with a background in brand, systems, product, and marketing combining strategic leadership with executional depth.

Expedia
Alaska Airlines
Zillow
Disney
NBC
Air Canada
Mastercard
Marvel
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Alaska Airlines’ Digital Transformation

FEATURED WORK
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Good leadership means knowing when to step in and when to step back. I’ve worked across fast-moving teams, evolving priorities, and complex systems where clarity, trust, and momentum matter most. Over time, I’ve built a model that balances product vision, executional rigor, operational clarity, and people-first leadership. When those parts click, teams move with purpose, make sharper decisions, and ship work that lasts.

Design Leadership Philosophy

VISION & STRATEGY
Shape bets. Set direction.
Align the right people.

OPERATIONS & ENABLEMENT
Cut noise. Clear paths. Keep decisions moving.

EXECUTIONAL EXCELLENCE
Raise the bar. Scale what works. Ship with intent

TEAM & CULTURE
Foster trust. Coach clearly. Protect the spark.

Pixie Dust

Currently a Senior Manager of Design at The Walt Disney Studios, much of my focus is growing teams that work to build design systems and evolve brands. Previously leading design at Alaska Airlines and Expedia, my work features global brands and award-winning campaigns.